Water is one of the most plentiful and important substances on Earth. However, of all Earth's water, only a very small portion is fresh water, and of this, only a fraction is available for our use. Most Canadians are fortunate to readily have access to safe, clean water and as a result, we sometimes take it for granted. When we take a moment to think about the impact water has on our lives, we soon realize how important it is.

Water conservation means doing the same with less. By using water more efficiently or reducing where appropriate, we protect the resource now and for the future.