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New Campaign to Remove Barriers, Increase Physical Literacy at FLC

Post Date:10/10/2019 3:18 PM

Medicine Hat – The City of Medicine Hat Parks and Recreation Department has unveiled Breaking Down Barriers, a new campaign focused on removing barriers which prevent citizens of Medicine Hat from accessing programs and services, while increasing physical literacy.

Breaking Down Barriers highlights programs offered at low or no cost at the FLC and acknowledges different barriers that may prevent our citizens from becoming physically active. The campaign will inform citizens of Medicine Hat what is available to them at the FLC and offers a new way for citizens to access programs which will help them start their health journey or keep them physically active, reminding all that Everyone Deserves Play.

“We know that appropriate physical activity can combat some of the troubling health statistics in North America, yet some people feel they cannot access the supports, services, or facilities that will support a healthy lifestyle,” said Terra Petryshyn, Recreation Program Coordinator at the FLC. “We want our community to know that, through our programs and services, the FLC is actively trying to break down those barriers to maximize access to physical activity and physical literacy.”

The Breaking Down Barriers campaign seeks to:

  • Promote free and low-cost programs at the FLC for multiple audiences
  • Convey information regarding barriers to physical activity and how to overcome them
  • Increase knowledge in the community of programs and services offered through the FLC

Breaking Down Barriers launches October 10, 2019 though the FLC social media channels and interactive design posters on-site, as well as bus shelters throughout the city.

For more information on the Breaking Down Barriers campaign and programs offered at the FLC, visit the City's website.

About the FLC: The FLC is a public multi-sport complex that offers a wide variety of structured and unstructured health and lifestyle opportunities for individuals, families and entire communities to meet, grow, laugh, explore and more. Learn a new skill, make new friends, spend time with the family or find a ‘whole’ new you – the opportunities to play are endless.

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For further information, please contact:

Natalie Sauer
Superintendent of Recreation, Parks & Recreation
City of Medicine Hat
403.529.8344

Terra Petryshyn
Recreation Program Coordinator, Parks & Recreation
City of Medicine Hat
403.525.8680

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