City of Medicine Hat & Tourism Medicine Hat Launch #myMHsummer Campaign
Medicine Hat – A partnership between the City of Medicine Hat, Invest Medicine Hat (IMH) and Tourism Medicine Hat is helping residents rediscover the city and celebrate beautiful staycation destinations right here in Medicine Hat.
“Many residents have had to cancel or scale-back their summer plans due to COVID-19,” says Kelli Ireland, Marketing Specialist with Invest Medicine Hat. “We want to encourage the community to celebrate and support the beautiful destinations and local businesses that are right here in our city, and boost community morale in the process.”
The campaign will target residents and visitors and a number of local businesses have officially signed on to join the fun.
“The campaign, #myMHsummer, is meant to create unique experiences that our residents can enjoy and then celebrate them by sharing those special moments on socials,” said Jace Anderson, executive director with Tourism Medicine Hat. “We want to be a part of everyone’s plans this summer.”
A dedicated webpage describing many of the opportunities is now live on the Tourism Medicine Hat website. Each week the City, IMH and Tourism will feature a new theme on social media including city trails, food and beverage, outdoor recreation, western heritage and more. Throughout the summer, prizes will be given out to residents that engage and share their special moments using the hashtag #myMHsummer.
“One piece of the campaign that we are really excited about is the ‘Instagrammable’ locations,” Ireland added. “Markers have been placed throughout the City and around popular day-trip destinations, encouraging participants to capture a share-worthy photo to be posted on social media. We’re excited to see some great photos from these locations.”
A complete list of Instagrammable locations, weekly themes and participating businesses and attractions can be found online at tourismmedicinehat.com/mymhsummer.
The campaign kicks off June 30 and runs until September 22. Residents are encouraged to follow Tourism Medicine Hat, Invest Medicine Hat and the City of Medicine Hat on social media to get the most out of #myMHsummer.
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For media inquiries, please contact:
Invest Medicine Hat, City of Medicine Hat
Tourism Medicine Hat