Third Party Advertisers

Recent amendments to the Local Authorities Election Act include rules regarding the finances and accountability of third parties that intend to engage in election advertising.

"Election Advertising" is the transmission to the public by any means during an election advertising period (May 1 to October 18, 2021) of an advertising message that promotes or opposes the election of a candidate, including an advertising message that takes a position on an issue with which a candidate or a council is associated.

Third parties interested in advertising during a municipal and/or school board election, or to oppose or promote a candidate, will be required to register with the municipality or school board they intend to advertise in, if they have incurred or plan to incur expenses of at least $1,000 for election advertising, or have accepted or plan to accept at least $1,000 in election advertising contributions.

If you are interested in registering as a Third Party Advertiser:

  • Review the Local Authorities Election Act for all definitions and requirements related to Third Parties, and if required, obtain legal advice regarding the full extent of obligations;
  • Submit Registration of a Third Party application;
  • File your completed Registration of a Third Party form with the Returning Officer.

If a third party advertiser intends on advertising in 10 or more municipalities, they can register with Provincial Registrar instead of registering in each individual municipality. Contact Municipal Affairs for more information.


Third Party Advertising Contribution Statement

Third party advertisers are required to file disclosure statements detailing advertisements, expenses, and contributions received on FORM 28 - Third Party Advertising Contribution Statement. Third party advertisers are required to know who is eligible to make a contribution, expense limits and all reporting requirements to the municipality.

Third Party Advertising Contribution Statement