City launches community survey

Medicine Hat – The City of Medicine Hat has enlisted IPSOS to conduct a community survey targeting Medicine Hat residents aged 18 and older. The results will provide City Council and administration reliable data to better understand community sentiment around a variety of City topics, in turn supporting decision making.

The feedback that is captured through the survey is considered representative of the population as it utilizes a scientific methodology. IPSOS will use a randomized telephone survey (65% cellphones and 35% landlines) with an overall sample size of 400. The results are considered accurate to within ±4.9%, 19 times out of 20.

The survey will be conducted between May 5 and May 25, and City staff are encouraging residents to participate if they receive a call from IPSOS.

“We know that our community wants to be consulted and heard, so we’re hopeful that residents who receive a call from IPSOS will take the time to participate,” said Colleen Graham, director of corporate communications. “This is a key opportunity to share your thoughts in a meaningful way and help the City understand where efforts are well-aligned with community values and expectations and where improvements should be made. It’s 15 minutes of your time well spent.”

The survey will cover a wide range of topics from what residents feel is the most important issue affecting the community, to levels of satisfaction with garbage and recycling services. The results of the survey will be benchmarked against other municipalities, and the survey will be repeated every two years.

"Repeating the survey every two years will allow the City to track progress over time,” added Graham.

If residents don’t receive a call from IPSOS but would like to take the survey, an online option will be available on starting on May 5. Only one telephone interview will be permitted per household, but others are welcome to complete the online version.

IPSOS will report the results to the City in late June and they will be shared with the community at that time.

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