Click here to download the FAQs in PDF.
- Why does Medicine Hat need a community brand?
- How was the Medicine Hat story developed?
- What does the story describe?
- Who designed the logo?
- How much did the brand cost?
1. Why does Medicine Hat need a community brand?
We need to tell our story in a compelling way that attracts new visitors, new business/investment and new residents. Defining a community brand will help us do so.
Medicine Hat is a special place to live and visit. Our people, our culture, our climate and our services offer residents and visitors an attractive, quality experience.
2. How was the Medicine Hat story developed?
The City of Medicine Hat began development of the Medicine Hat story in October 2014, using work completed by the Tourism Industry Group in 2010-12 as a foundation.
Community engagement included discussions with key stakeholders, an online survey, social media and advertised input opportunities at public venues. The work also included a Medicine Hat: Favourite Places campaign, which asked residents to identify their favourite places and spaces in the community.
Research conducted for the Tourism Industry Group in 2010-11 was also considered and used, including survey data from residents and non-residents (primarily Calgary, Saskatoon and Regina) to help understand how others perceive Medicine Hat.
City staff incorporated sentiments and statements contributed by Medicine Hat residents during the engagement process, ensuring the community brand is genuine and authentic to the Medicine Hat experience.
3. What does the story describe?
The Medicine Hat story focuses on the key themes heard during the public consultation process.
- Beautiful, natural environment
- “Easy” place to live – safe, affordable, quality amenities
- Friendly, caring residents
- Warm climate with lots of sunshine
- Emerging and growing creative culture
4. Who designed the logo?
An earlier version of the logo was created by Twist Marketing for the Tourism Industry Group in 2011. The logo was updated by City staff following consultation with key stakeholders and the public in late 2014 and released on January 13, 2015.
5. How much did the brand cost?
Research and branding work completed for the Tourism Industry Group was funded by the Canadian Badlands Ltd. in partnership with the Rural Alberta Development Fund. The only new costs to develop the Medicine Hat story and brand in 2014 were limited to staff time, supplies and advertising of the engagement opportunities. The costs were funded through existing budgets.
The City of Medicine Hat will continue to use the Gas City and gas lamp in its corporate logo. City infrastructure including vehicles, buildings, stationary, etc., will continue to be branded with the Gas City.
580 First Street SE
Medicine Hat , AB T1A 8E6